Utilizing Virtual Home Tours and 3D Rendering to Sell Homes

Read on to see how Virtual Tours and 3D walkthrough technology can help your customers see your product from the comfort of their own home. 

What’s the Difference between a 3D Walkthrough and a Virtual Tour? 

3D walkthroughs let prospective buyers get a feel for a home without actually visiting the location. It is a virtual, interactive rendering that allows potential buyers to see what it would look like with various options. It provides a more flexible option than a virtual tour, which only presents what already exists in the home. A virtual tour is a video of the home, whereas a 3D walkthrough is not. A 3D walkthrough creates a vision of the property to scale and brings it to life through digital rendering. While you can get a feel for a home’s features from a walkthrough, a 3D digital rending allows customers to navigate as they please in an interactive and engaging way. Both are great options for showcasing your homes for sale. 

Engage Your Customer 

Buyers spend more than two thirds of their time online when searching for property before they actually buy or rent. By providing them with the most possible information about a property, they are better enabled to make an informed decision. Research has shown that 75% of the interviewed potential real estate buyers stated that they preferred interactive virtual tours over normal photographs. Further, these virtual tours had a significant influence on their purchasing decision.

Increase Website Traffic

This cutting-edge technology can drive massive traffic to your website. As a result, you’ll attract more clients. Property listings with virtual tours receive over 40 percent more clicks compared to those using images. More clicks translate into higher traffic stats and increased sales. Additionally, your real estate website will rank better in search results.

Stand Out from The Competition

Providing this experience to your customer sets you apart from competition. Virtual tours are currently a massive advantage. Why wouldn’t want to get your property in front of the largest possible audience? They will add that “wow” factor to your listings. 

Showcase Your Work

Virtual tours also benefit the buyer. Those who have engaged with a 360-degree virtual tour report satisfaction with the accuracy of representation enabled by a more three-dimensional view of the space. Clients who live far away may no longer find it necessary to take time-consuming journeys to visit properties that they have merely seen in photos. With virtual tours, they are now able to experience representations of the properties you are marketing in a more immersive, true-to-life way, without leaving their home

Accessibility

Virtual tours are a huge benefit to those with restricted mobility, or other issues that make it difficult to view properties in person. 

We would love to partner with you to provide this extra service for your customers. We have worked with many real estate companies to implement this technology and have seen firsthand the benefits it has for their business. Get in touch if you’d like to learn more!