SEO is an organized process to improve your organic (or non-paid) ranking in an online search. It’s all about where your website falls in the list of search results when someone searches for your product or service. Having your website positioned near the top of the search results has many benefits. When your page ranking increases, more people can find you and engage with your business. Being found results in increased traffic to your website and increased brand awareness. When people can’t find you, you miss out on all that traffic, potential leads and sales. Simply put, SEO helps match users with the products and services they need. In real estate, a lot of your site traffic may come from referrals from Zillow or BDX, but your company website is the first impression your buyers will have of you. Using SEO to show up in the top rankings of search engines will be helpful to your prospects. A engaging website and SEO will work hand in hand to ensure sales success.
Quality Web Traffic
While many marketing techniques focus on getting as many visitors to a website as possible, SEO techniques focus on helping you get the right type of visitor. SEO helps people find what they are looking for and get to your site by including the words and phrases that potential customers are searching for in a website’s content. It allows you to narrow in on your target market, and increase the likelihood that site visitors will stay to explore your homes, communities, quick deliveries and other listings. Longer site visits translate to increased participation which will convert to leads & sales.
Usable Site Content
SEO helps to create content that is useful and relevant so that visitors can find exactly the information they want and need. This fosters a positive impression of your company. SEO techniques also eliminate unnecessary content that can drag websites down in search engine rankings. This also benefits the site user, so they are not reading through irrelevant information. Users experience less frustration because they are no longer forced to browse through numerous pages to find the content and services they need.
Faster Loading Time
In addition, SEO techniques require outdated web structures be replaced with structures that present content in a format that is more easily read by search engines. This practice both raises the site’s search engine rankings as well as makes the site load more quickly. Fast loading times have a positive impact on the number of individuals who will take the time to browse a site upon arrival, rather than quickly moving on.
Better Organization
Another SEO technique involves organizing content by using a clear title and heading structure, as search engines often put a lot of importance on the content in these sections. Heading and subheading divisions make a site more organized, easier to navigate and simpler to manage.
When properly executed, SEO ultimately results in a better browsing experience for visitors, an easier site management for you.
Device Compatibility
SEO helps ensure your site can be viewed across any and all devices: phones, tablets and laptops. Your site should be optimized, responsive and user-friendly.
Yes, SEO can seem intimidating, but it’s extremely important and should be a core part of your marketing strategy. If you’re looking for immediate results, consider a paid search marketing campaign, but don’t discount SEO and its powerful impact, and the long term results it can have for converting website visitors to home buyers.
Interested in optimizing the online experience for your business? Contact us to learn more about how we work with our clients to improve their Search Engine Optimization in the real estate sector.